One of the leaders in its domain, World Express Service (WES) is a full-service transportation company with clients such as US Airways, Continental Airlines, and DHL.
When we extended our services to WES, they were skeptical about working with a marketing agency run by youngsters. WES was unaware that these very youngsters had revolutionized car advertising. Not to brag, but Badere transcended the one to two car per city status quo, to a whopping 100 to 300 cars per zip code. OK…Back to the story. So, our dialogue with WES went a little something like this:
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